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Whitepaper: Why multi-channel is more than mobile

There is no escape, mobile is everywhere. From people’s pockets through to their wrists and glasses, the growth of mobile and mobile technologies is set to continue developing at a rapid rate. This impacts organisations that provide services to users and customers via the web. However there is a broader context they need to consider.

It is now not only mobile phones and tablets being used to access the Internet – a huge range of devices from games consoles, smart TVs and eBook readers are increasingly being utilised. Mobile therefore, is just part of a much bigger picture.

This white paper discusses the rise of multi-channel usage among customers, and how organisations can adapt to these rapid changes.

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